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Branding and Storytelling Blog

Branding and Brand Storytelling – How is it relevant today?

Branding is the instant recognition that a business creates through easily identifiable aspects such as a name, symbol and design, encompassing the philosophy behind an idea. This helps the company stand out from the rest of the competition and make a mark on the collective memory. As a face for the organisation, a good brand builds positive expectations. From product design to innovative marketing, all have to form a cohesive framework to build a brand.

Branding is important because it lays ground for future business by bringing in curious customers. A good brand also boosts the morale of the employees as their work is held in high regard in the market. Being properly branded gives the impression that the company has control over all elements of business such as marketing and advertising.

How is Branding relevant today?

The pandemic due to COVID-19 virus has made business double down on preserving their brand in the face of adversity, but 

How can a company rebuild its relationship with its customers when life has turned upside down for many?
The need of the hour is for branding to become brief and empathetic.

More than anything, branding has more or less completely moved to online platforms. The profit
that Amazon has made during the pandemic is a testament to the hidden potential for businesses. Even low and middle-level companies are now investing more in maintaining a constant online presence to keep their business afloat. Webinars and online workshops have become the norm of the day for companies to market and advertise their products and services.

Many businesses are going as far as investing in smart technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to determine the changes in needs and trends in the market. Increased accessibility to the Internet has also made it possible for anyone to launch a brand. Barriers to entry such as market expertise, recurring costs for housing multiple business outlets and other costs have come down.

This means even the big players have to face more competition.

Hence, the solution to this saturation is evolution of branding. If you feel that more and more
companies are coming up with innovative ideas to demand your attention, it means that they are all fighting to build their brand equity. Brand equity is the mental space that a business occupies in their customers’ minds. This mental space also holds the sentiment, whether positive or otherwise, that a consumer has for the brand. This brand equity can be difficult to measure directly but the overall success it brings to the business becomes apparent in the end.

Why is traditional branding out and what is in for 2021?

So how does one create a brand in this age of hyper personalisation?
The answer lies in telling the perfect story.

Storytelling has always been an integral part of branding and marketing. Every brand
needs to tell – whether through text, audio or video – a story that moves an audience towards a
purpose. Although we might be years away from incorporating an immersive storytelling experience like augmented reality (AR) and virtual reality (VR) into advertising, print and online media can still tell stories that matter. All that is needed is emotionally rich content that can bring digital products to life.

In 2020, we saw many brands go public with their start up stories, backgrounds and missions to the world, with the sole objective of deepening that consumer-brand connection. Trends say that this will continue to 2021 and both companies and consumers should be ready for the next gen in branding and storytelling.

So how does one create a brand in this age of hyper personalisation?

The answer lies in telling the perfect story. 

Storytelling has always been an integral part of branding and marketing. Every brand needs to tell – whether through text, audio or video – a story that moves an audience towards a purpose. Although we might be years away from incorporating an immersive storytelling experience like augmented reality (AR) and virtual reality (VR) into advertising, print and online media can still tell stories that matter. All that is needed is emotionally rich content that can bring digital products to life.  

In 2020, we saw many brands go public with their start up stories, backgrounds and missions to the world, with the sole objective of deepening that consumer-brand connection. Trends say that this will continue to 2021 and both companies and consumers should be ready for the next gen in branding and storytelling. 

How Craft Content helps your business to get started with branding?

Craft Content was started with an intent to create stories that make a difference. We know that a brand identity is a combination of brand values, apparently made by how a product is represented to the target audience.

Essentially, what we will create for your product or service is a personality that your audience can relate to. As Jeff Bezos said, “Branding is what people say about you when you’re not in the room.”

Keeping the aforementioned brand equity in mind, our motto is:

‘Where Words show your Worth’. 

 

This means that each word we write for you will tell your customers what they can expect from your products and services, and it will differentiate your offering from your competitors. Every word and sentence we write for you will only emphasise the value of your brand and will integrate into people’s needs as smoothly as possible.

Whether your target audience are students or working families we make sure our research strikes all the right notes with your target audience. Our effective brand strategy will make sure that you have a major edge in an increasingly competitive market.

Content Creation is a craft and the content your brand portrays is no less than its own identity.
Amid a sea of competitors vying for your customers, step up with our unique approach to stand out from the rest.

  • Because your brand is a true representation of who you are as a business AND defining.
  • Because we can simplify your brand definition and brand strategy for your audience to relate.
  • Because your brand can either make or break a business. 

Let Craft Content build your brand as you sit back and watch your business grow.

Meta Description: Are you willing to start a brand, but unaware of the right methodologies? Get started with Branding and Brand Storytelling from Craft Content.Because your brand can either make or break a business.

 

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Contact us

Craft Content provides copywriting and content writing services to budding entrepreneurs and merging businesses who want to explore a new angle to engage their audience with crazy good copy. Craft Content specializes in fashion, food, and travel copywriting delivering content pieces from lengthy articles to the shortest ads. If you’re someone who wanna experience the magic of copywriting and content writing, avail of our content writing and copywriting services.

Soundarya Durgumahanti

I’m a writer and I do not simply pen down my thoughts. Rather, I’m someone who puts down the entire conversation between my inner mind and me. I make sure that my mind is jaded and tired but happy when I’m done for the day. 

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