Craft Content is a content platform for budding entrepreneurs and emerging businessmen who’re always hungry to engage their audience in all new ways. With content writing and copywriting services, Craft Content aims to convey, connect and convert a brand’s audience to the brand.
Did you read that entire paragraph, word for word?
Now, read it in this way.
Long-form Content or Short-form Content, you name it, we deliver it!
Did you notice the difference?
Quite glaringly, there are some jarring dissimilarities between the two paragraphs. The first one is long, informative, and creates a sense of understanding as to who it is catered to, and how it can help. There isn’t any beating around the bush here.
The second piece, on the other hand, is short, creates curiosity, and makes the reader want to know more about it. The lines here do not give the complete information, but they’re clear and descriptive enough for the reader to understand what it’s for.
What you have just analyzed with us is Copywriting vs Content Writing and their similarly-unsimilar approach to the reader in having him notice the brand. So, how’s copywriting different from content writing? Let’s dive in.
Copywriting: The What, The Why, The How.
What is Copywriting?
A Copy is that catchy line on the hoarding or the tune of the TV ad jingle that is registered in your mind no matter how long. The process involved in grabbing the consumer’s attention for a few seconds is called Copywriting. Wait! Is that a process? Yes. To sell a product or a service, you should convince your customer to take action, but will the customer buy your product if you say, “Hey! This is the best protein bar available in the market.” or rather, “The cleanest, tastiest Protein Bars with no added sugar and gluten. Oh, and tasty as hell!” The time taken to drive a customer to take action at the first step is known as Copywriting.
The goal of Copywriting is to:
Get the customer to do the desired action.
Creating a good copy hinges on the usage of interesting keywords that are sure to turn up on an online search prompt.
Why do people prefer Copywriting?
The trick behind Copywriting is: It conveys the USP of a brand to its customer and then compels the customer to give it a try. Is the consumer really interested to know about a brand? Maybe not, but a good copy can change that.
For instance, Zomato recently sent out a promotional email to all its users with the subject line ‘Hire Biryani’. Zomato understood that while the country was slowly coming out of the lockdown, the most ordered dish on the app in the country was none other than ‘Biryani’. The brand was quick to incorporate this in their email marketing and decided to make a ‘Curryculum’ Vitae (not a spelling error) for the dish.
The body of the email contained a well-explained CV for biryani, its strengths, its best accompaniments and its versatile flavour combinations. Now, that is a prime example of good copywriting. As biryani is a fan favourite among the vast majority, Zomato was really successful in drawing in massive appreciation for its smart and funny advertising!
How to get started with Copywriting?
Here are a few tips on how you can create your very own sales copy!
Know Your Customer’s Innermost Thoughts!
Okay, that is taking it a bit too far but we hope you understand the essence. Your customer might be going through a terrible existential crisis, battling anxiety and stress on a daily basis, and the last thing they’re going to think about is your brand.
Find out what the key demographic for your brand is and focus on ways to reel them in. For example, a sanitary napkin’s main demographic is women between the ages of 10 and 50, give or take a few years. So, the only way to advertise a sanitary napkin is by knowing what a woman needs from it!
Do whatever necessary to understand a customer’s needs and cater to that.
Learn From Good Sales Copy Samples.
One good way to get into the mind of a copywriter is to analyse previous written samples of good copies and pick out the essentials. Make note of interesting keywords and try to incorporate them into your own copy. Some of our favorite resources for sales copy inspirations are
No one likes a copycat. Do as much research as you want, but all that you create MUST be original.
The AIDA Formula!
Introduced and popularised by legendary copywriter, Gary C Halbert, the AIDA formula is a good tool to keep in mind whenever you feel stuck and are unable to come up with good content.
A – Attention
Grab the customer’s attention using an exciting opening line.
I – Interest
Pique their interest by playing to the general demands.
D – Desire
Tell them exactly how your brand can enhance their life.
A – Action
Reel them in, hook, line and sinker and tell them what they need to do!
Where do we go from here?
Take out your notepad and pen and start figuring out your customers’ pain point. What does he want from a brand like yours? What are your competitors lacking in? This is the foundation for your lines on the next amazing Sales Copy.
Say Hello to Content Writing!
Content writing is what comes after copywriting! Essentially, once a customer gets attracted to a particular brand, they will check out the brand’s website and social media handles to read more on what the brand stands for. That’s where content writing plays a major role. It needs to enrapture the customer further which will result in greater interaction with the brand’s products and services.
Content writing isn’t just about stringing words together and plainly describing something. It involves coming up with an initial draft after which edits are made to make it seo-friendly, social media-friendly, audience-friendly and brand-relevant.
Why and Where do we use Content Writing?
Food is the way to a woman’s heart. And like that, good content is the way to a customer’s heart (and possibly wallet). Plan and strategize content to cater to your brand’s image. This can help your brand scale new heights in the market.
Content writing is used for websites, social media platforms, blogs and articles, emails, manuscripts, keynote speeches and even food descriptions on your favourite delivery app!
How to get started with Content Writing?
Keep It Simple.
Smaller and simpler words always leave a lasting impression. Keep your thoughts short and your sentences shorter. You don’t want them to snooze off in the first 10 seconds.
Alliteration is a good way to ensure a customer retains information.
Betty bought a bit of butter but the butter Betty bought was bitter so Betty bought a bit of better butter to make the bitter butter butter.
You get the idea. Run wild with it.
Include Action Statements.
Include Action Statements.
You want your customer to engage, interact and possibly endorse your brand. Try to include something actionable into your content so that they end up clicking ahead.
After taking in all this (unwelcome) advice, let us leave you with this.
Don’t conform to a specific mould. Go crazy, be it content writing or copywriting. Experiment with your creativity. It’s your unique talent, make your words show their worth when added to a copy or piece of content.
Wanna learn more about Copywriting and Content Writing and get access to our secret hacks and strategies to ace the content game?
Sign up for our newsletter!
Craft Content provides copywriting and content writing services to budding entrepreneurs and merging businesses who want to explore a new angle to engage their audience with crazy good copy. Craft Content specializes in fashion, food, and travel copywriting delivering content pieces from lengthy articles to the shortest ads. If you’re someone who wanna experience the magic of copywriting and content writing, avail of our content writing and copywriting services.
I’m a writer and I do not simply pen down my thoughts. Rather, I’m someone who puts down the entire conversation between my inner mind and me. I make sure that my mind is jaded and tired but happy when I’m done for the day.