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How to get started with Instagram Marketing in 2021?

Instagram, or popularly called the ‘gram, has thrivingly flourished in the last decade. Along with providing an excellent platform to socialize, it also serves to be one of the reasons behind the exponential increase in the screen times of people. While acing the game of Instagram marketing with its simple yet powerful navigation, the social media platform has also opened ways to a newer style of social media marketing. It lays out a perfect amalgamation of eye-catching entertainment and technically planned business sellings. Imagine you visit a grand art museum filled with valuable pieces and not Instagram-ing the moment. What a great loss should that be?!

As per the studies, Instagram ranks third in terms of the most popular social media network. In line with its shooting vogue, many businesses have now started considering it with a much serious approach and allocated it a spot in their extensive social media marketing plans. This calls out for the clients to sell themselves over the channel by way of flamboyant branding and reaching out to their target audience. Effective and compelling content over your handles can assist in significantly increasing your visibility and getting a way out through the complex algorithms (such a task, phew!)

 

How does adopting an Instagram Growth Strategy help?

This oh-how-easy application can be very deceptive in its approach when it comes to business. Multiple small and medium-sized start-ups have worked on their Instagram marketing strategy for building a strong user base for their services. Several well-known brands also leverage this media for staying connected with their customers and lead them to have a long term association. Along with increased sales, this approach also emphasizes brand awareness amongst the users.

Considering the example of FedEx, a delivery service brand, we can easily be convinced of how Instagram can add value while conveying our thoughts. This multinational company’s account is filled with elegant captures of moving trucks that weave a story of how they are always on the go, delivering. Through Instagram marketing, the fundamental mission of the brand is easily put forward to its audience.

To lead the way and stand out in your industry, it is essential to create impactful and relevant content over your handle. So here are the top ways which might help you get your ‘gram game strong:

How to get started with Instagram Marketing?

1. Represent your brand’s mission

  • To leave a vivid impact on the minds of users, create visuals depicting the mission of your brand. This helps in conveying your side of the narrative in a pictorial manner which is considered to stay longer.
  • The ideologies and thoughts of a brand also create a sense of belongingness with its customer. This makes the user feel more included and well-aware

2.  Publicize your additions

  • To leave a vivid impact on the minds of users, create visuals depicting the mission of your brand. This helps in conveying your side of the narrative in a pictorial manner which is considered to stay longer.
  • The ideologies and thoughts of a brand also create a sense of belongingness with its customer. This makes the user feel more included and well-aware
  • Displaying your new add-ons publicly and making responsible announcements for the same, leads the customer to put more trust in you
  • The audience tends to feel valued which potentially converts a user into a paying customer
  • Showcasing your updates also bring them into the limelight and create a fresh buzz around

3. Sneak peek into your competitor

  • It aids to stay well aware of your industry and be able to create the latest content around it
  • Provides a safe space of mutual growth and learnings

4. Understand your customer’s need

  • To create converting content, you need to know what your customer wants and is looking for actively
  • Developing a firm understanding with your user will guide you to take client-oriented steps and have it completely centered around the industry

5. Add perspectives and evolve

  • Strive to present traditional ways with a new and more practical perspective that connects with the audience
  • This will also signify an indirect message of “evolving with time”

Taking the example of Typeforms, a company that produces forms in a fun way, started off with a much-sophisticated logo with strict designs. Over a period of time, they shifted their focus to be centered around human emotions. Their new perspective gave rise to the revamped version of their quirky logo now, expressing vulnerability and empathy which connects more with the users.

6. Present your industry in varying forms

  • Different people connect to different things, thus attempt to make your content relevant to them
  • Present your industry in multiple forms including art, dance, or poetry.  This will help you reach out to a wider audience with ease

Taking the example of Typeforms, a company that produces forms in a fun way, started off with a much-sophisticated logo with strict designs. Over a period of time, they shifted their focus to be centered around human emotions. Their new perspective gave rise to the revamped version of their quirky logo now, expressing vulnerability and empathy which connects more with the users.

With the monthly active user base reaching up to a billion numbers, creating an Instagram Marketing Strategy for your business holds a plethora of opportunities. A strategically planned marketing technique can yield great results when implemented in the right way. The online sellers can make the most of this no-cost media and win high paying clients organically. Regular content plays an eminent role in bringing the user to land on your page. You don’t want people to come across your name and forget about you in just no time for you didn’t make the posts and engagement consistent (The algorithm watches it all!!!)

It is time for you to curate the apt and the most engaging content for your specific industry in the world of Instagram. Let your creative minds get to work and put together all the ways of increasing your reach over the channel. Organic reaches tend to go a long way since in this case, the user is brought solely by their interests. Understanding the concept of marketing and selling over Instagram is no brainer once you get well acquainted with these how-to-dos!

Go all out, start getting noticed by people, and watch your sales shoot!

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Craft Content provides copywriting and content writing services to budding entrepreneurs and merging businesses who want to explore a new angle to engage their audience with crazy good copy. Craft Content specializes in fashion, food, and travel copywriting delivering content pieces from lengthy articles to the shortest ads. If you’re someone who wanna experience the magic of copywriting and content writing, avail of our content writing and copywriting services.

Soundarya Durgumahanti

I’m a writer and I do not simply pen down my thoughts. Rather, I’m someone who puts down the entire conversation between my inner mind and me. I make sure that my mind is jaded and tired but happy when I’m done for the day.